Website management that wins customers.

Hosting, upkeep and website improvements from $299 a month. Aura finds the next fix, drafts it on your real site, and ships after your yes. You get a better website without managing another developer.

Get your invite See pricing

Developer retainer Aura

Typical cost

$100 to $1,500+ a month, plus hosting

From $299 a month, hosting included

Ships changes

When you ask

Proposes fixes, ships after your yes

Retainer range: GoDaddy website maintenance cost guide, 2026.

What Aura manages on your website

The maintenance, plus the management: one place that knows your business, watches the numbers and does the work.

  • Hosting and upkeepIncluded on every plan. Keep your WordPress, Shopify, Webflow or modern code site and connect it.
  • Fixes on your real pageI draft each change on a staged copy of the page, with before and after, the risk level and why.
  • New pages and sectionsA shipped change is 40 credits and a new page is 150, with an estimate before any chargeable work.
  • Search fixesClearer titles and descriptions, structured data, and pages aimed at the searches and AI questions you're losing.
  • A check after every launchI reload the live page that night and roll the change back if something broke.
  • Results, not activityEvery shipped change is measured at 7, 14 and 28 days, so you see exactly what each one earned.

Juniper Row Plumbing · /water-heaters Sample

Add a "Same-day repair" section under the headline

Checks pass Preview ready Undo for 30 days

Low risk40 credits

Staged · juniperrow/water-heaters
Juniper Row PlumbingServices · Water heaters · AboutCall now
Water heater repair and installation

Tank and tankless. Licensed plumbers, upfront pricing, clean work.

New Same-day water heater repair Book by noon and we fix it today. Book same-day repair
Approve Mark it up Not now

A fix waiting for approval on a sample plumbing site. Flip between before and after.

Sites our team built and runs.

Straight from the people whose marketing our team runs.

We’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts.

Greg SnowMarketing Manager, Washify
  • “They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.”

    Adam SoperMarketing Manager, Nabooki
  • “I was very impressed with Trevor’s ability to come up with a game plan for the site.”

    Shelby MeekMarketing Manager, Energy Service Company
  • “They took a lot of pressure off my team and worked tirelessly to get the job done.”

    John HallPresident, The Hall Agency Inc.
4 clients, in their own words

What website maintenance services include

Most maintenance plans for a small business site cover five jobs. They keep the site running. They rarely decide what the site should say or do next, which is the management half.

List from the GoDaddy and Hostinger maintenance cost guides (checked October 2026).

  1. Hosting and domain renewalKeeping the site online at its address.
  2. Security updates and backupsPatching software and keeping copies you can restore.
  3. Plugin and platform updatesCore software, themes and add-ons kept current.
  4. Content updatesServices, hours and promotions changed as the business changes.
  5. Performance monitoringWatching uptime and speed, and checking for broken links.

How much website maintenance costs per month

It depends on the size of the site and who does the work. Two 2026 pricing guides from hosting companies put it here:

Small business site, all in
$50 to $500 a monthSource: GoDaddy
Developer on a monthly retainer
$100 to $1,500+ a monthSource: GoDaddy
Developer by the hour
$50 to $150+ an hourSource: GoDaddy
Maintenance agency
$200 to $4,500 a monthSource: Hostinger
Doing it yourself
Under $100 a month, plus your timeSource: Hostinger

Aura: from $299 a month, hosting included. That covers upkeep, your daily briefing and 200 credits for finished work, like five shipped changes or one new page plus a change. Add our strategists from $599 a month. See every plan

A maintenance retainer, doing it yourself, or Aura

Here's how they stack up for a small business site.

CompareDeveloper retainerDoing it yourself Aura
Typical cost$100 to $1,500+ a month, plus hostingUnder $100 a month, plus your timeFrom $299 a month, hosting included
Reads your analyticsRarelyWhen you find the timeEvery morning, with sources
Decides what to changeYou send the listYouProposes the next fix, with the data behind it
Ships changesWhen you askYou do itAfter your yes, often the same day
Checks the live pageVariesIf you rememberThat night, with automatic rollback
Measures each changeNoNoAt 7, 14 and 28 days

Cost ranges: retainer from GoDaddy, doing it yourself from Hostinger (both checked October 2026). Other rows from our own sales research. Aura prices are invite-only beta pricing.

Built for owners who want more customers

Not just a site that stays online. A site that gets better every week.

Who'd rather approve than write the ticket

I find the fix, draft it on your real page and ship it. You just say yes.

Who want proof, not activity

Every change measured at 7, 14 and 28 days, in plain English.

Nothing goes live without your yes

Digest is the default: I send my ideas in one batch and nothing ships until you approve it. Autonomous mode ships only the kinds of low-risk changes you pre-approve. You can undo any change for 30 days, and pricing, legal copy, ad spend and DNS changes always wait for a person.

Slow or expensive site? Move it first.

If your site is stuck on costly managed hosting, our team can move it to a faster, cheaper setup, then Aura runs it. On the sites we rebuild, Google page speed scores land in the high 90s. Migrations are priced as one-time projects. How migrations work.

Built by a team that has grown mom-and-pop shops and Fortune 500 brands alike.

  • $575M+in ad spend managed
  • 500+brands served
  • 3B+views driven
  • Mattel
  • Jack Daniel's
  • Mastercard
  • Costco
  • LVMH
  • Hyatt
  • Lenovo
  • Sotheby's

Website maintenance questions

Straight answers, with sources.

Still have one? Get your invite and ask us on the call.

How much does website maintenance cost per month?

Public pricing guides put a typical small business site at about $35 to $500 a month, depending on size and who does the work. Developer retainers run about $100 to $1,500 or more a month, and maintenance agencies about $200 to $4,500 (GoDaddy and Hostinger guides, 2026). Aura starts at $299 a month with hosting included.

Can AI manage my website without a developer?

For the steady work, yes. Aura reads your numbers, drafts fixes and new pages on your real site, and ships what you approve. Bigger projects like a migration or a new build are handled by our team and priced as projects.

Is it safe to let AI make changes to my website?

With Aura, Digest is the default: nothing goes live without your yes. Autonomous mode ships only the kinds of low-risk changes you pre-approve, and you can undo any change for 30 days.

Put your website to work.

Aura is invite-only right now. Get your invite and we'll connect your site and send your first briefing.

Get your invite See pricing