Car dealership marketing that sells cars, not clicks.
Aura is the AI CMO for car dealership marketing. I find the model, financing and service searches your site is missing, draft the pages in your voice, and ship after your yes. Then I measure every change in leads and test drives.
Morning, Luis. I noticed this.
Searches for "used trucks under $30k" are up 33%, and you have the trucks but no page for them. I drafted one.
New landing page for used trucks under $30k with a test drive button
Low risk150 credits
A week with Aura at a dealership
Here's one fix at Mesa Ridge Motors, our sample used car dealer, from the morning I spot it to the day I report the result.
- Monday, 7 AM
Your briefing arrives. Searches for used trucks under $30k are climbing, and you have the inventory to win them.
- Monday, 7:10 AM
I've drafted a landing page for those trucks with financing details and a test drive button up top, staged on a copy of your real site.
- Monday, lunch
You check it from the lot and tap approve. Or mark it up, or say not now.
- That night
It ships. I reload the live page, test the lead form, and roll back if anything broke.
- Days 7, 14 and 28
I count test drive requests and calls from that page and show you what it earned.
Test drive requests up 83% in two weeks. Full 28-day result lands Nov 3.
Dealers our team has grown.
- $69.4M vehicle sales matched to marketing
Coast to Coast Motors - ~25x return on paid media, Apr to Sep 2026 Coast to Coast Motors
- 54.2% Fort Worth AI visibility, up from 13.3%
Owings Auto
What Aura does for your dealership marketing
Car buyers research for weeks before they visit. I make sure your site answers what they search and ask, from the model they want to the payment they can afford.
- Model and inventory pages
- Pages for the models, body styles and price ranges your buyers search, like used trucks under $30k, written from your Brand Brain so they sound like your store.
- Financing, trade-in and service pages
- Clear pages for credit, trade-ins and your service department, with a call to action where buyers decide.
- Google search in every market
- I read your Search Console every morning, find the model and near-me searches you almost win in each market you sell in, and fix the pages holding you back.
- Measured at 7, 14 and 28 days
- Every shipped change is measured in leads, calls and test drive requests from that page. Today Aura works your website, Google search and AI answers. Ads, email and CRM are next.
Show up when car buyers ask AI
Buyers now ask ChatGPT "best used car dealer near me with in-house financing" and visit the names it gives. Rank Prompt, our AI visibility platform, asks six AI engines those questions every week. I read the answers every morning, find the ones you're one move from winning, and draft the page or fix that gets your dealership named. Our team took Owings Auto from 13.3% to 54.2% AI visibility in Fort Worth.
Rank Prompt | Question buyers ask |  |  |  |
|---|---|---|---|
| Best used truck dealer near me | |||
| Used car dealer with in-house financing | |||
| Most trusted used car lot in Mesa Ridge |
Almost winning: "Used car dealer with in-house financing." One financing page wins it. Drafted and ready for your yes.
Dealership wins from the team behind Aura
Our team grows dealerships for a living, with every sold car tied back to the marketing that sold it. Here's what we've delivered.
-
$69.4Mvehicle sales matched to marketing
Every sold car, tied back to the marketing that sold it.
A multi-location used car dealer that could not see past the lead form. We built sale-level attribution, then scaled Google, Meta, connected TV and a Spanish-first social engine on top of it.
- return on paid media, Apr to Sep 2026
- ~25x
- ad spend per car sold
- ~$855
- 54.2%Fort Worth AI visibility, up from 13.3%
AI knew Arlington. Now it knows Fort Worth.
A used car dealer with two lots fourteen miles apart. In 141 days the weaker market passed the home one.
- in a local field of 247
- #2
- AI answers name Owings
- 65 of 120
Our team has managed $575M+ in ad spend for 500+ clients across 100+ industries. See all our case studies.
What it costs, and who's in control
Self-managed is $299 a month with hosting, upkeep, your daily briefing and 200 credits. A new page is 150 credits and a shipped change is 40, so one of each uses 190 of your 200. If you'd rather have our strategists work with Aura for you, plans with our team's hours run $599 to $1,499 a month. See pricing.
In Digest, the default, nothing goes live without your yes. Autonomous mode ships only the kinds of low-risk changes you pre-approve, and you can undo any change for 30 days. Pricing, legal copy, ad spend and DNS changes always stay with people, so vehicle prices and finance disclosures never change without you. Trust and safety.
Related: AI marketing for local service businesses · Franchise and multi-location marketing · Real estate marketing
